Hats Off: Nike Creates Shoe Specifically For Pregnant, Disabled And Arthritic People
Jeff & Aimee are giving a Hats Off to Nike!
Mega-shoe brand Nike has just announced its newest design called the Flyease Go. The shoe is specifically designed for those that are pregnant, disabled or arthritic.
“What I love about this shoe, in particular, is we listened to the extreme needs of [people with specific limitations],” said Sarah Reinertsen, the Senior Director of Nike Ease, in an interview. “But with this solution, we feel like it’s a universal proposition.”
The shoe allows easy slip-on access through the natural motion of your feet. The heel of the shoe elevates to a 30-degree angle when not being worn. The heel is then retracted once one puts on the shoe.
“We talk a lot about universal design and what universal design does when it creates an invitation for every and any athlete,” said Chief Design Officer John Hoke in an interview. “And when we solve that problem really, really, well—like I think the Nike Go does—it creates universal appeal. It’s not going to be bound by one unique audience. It welcomes any audience because it’s so clever.”
Watch this video about the science behind the shoe:
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