Las Vegas: This Was Our Favorite Football Beverage This Season
At the end of a long and memorable NFL season, we tend to reflect upon the highs and lows of what our favorite team accomplished (or didn’t) this year. Restaurant management software company Toast, recently published detailed information on the food and drink highlights this for the 2023 NFL season. In Las Vegas, the alcoholic beverage of choice that fans grabbed for Raiders football games was a hard cider.
Toast says the market experienced a “ 6% increase in restaurant food and alcohol sales on Sundays during the NFL season compared to out of season.”
Furthermore, Mashed broke down alcohol’s popularity with football fans even further. Ahead of the big game, they specifically detailed which alcohol got the overall biggest boost for NFL Sundays. The answer was that hard seltzer saw the biggest increase by far. Mashed said, “Hard seltzer was the most popular drink to sip on during a game; the beverage saw a whopping 47% increase in consumption on football Sundays compared to Sundays during the rest of the year.”
Las Vegas Football Fans Mostly Chose Cider As Their Alcohol Order
Cider popularity was up 108% in Las Vegas this NFL season as the top beverage of choice. Joining cider was liquor, coming in as the second favorite. Then, rum rounded out the top three.
In addition, Toast detailed similar information on the food choices. Las Vegas football viewers seemed to have had a sweet tooth this fall. Per Toast data, pie orders increased by 31%.
In order to compile this information, Toast studied data through their point-of-sale software system. Specifically, they analyzed the order differences per item on NFL Sundays through mid-December. The restaurant industry as a whole saw alcohol orders up 6% this football season.
The Super Bowl in town is obviously another major impactful day when it comes to the food and beverage industry. It’s fair to say your food and drink choices to accompany your game festivities are crucial decisions. So, if you’re staying home or heading to your favorite establishment instead of Allegiant Stadium for the Super Bowl, cut a slice of your favorite pie, pour some cider, and just enjoy the game.