Luke Bryan Announces His Own Jockey Collection
Blake Shelton has his Land’s End Collection, and now his buddy Luke Bryan has a collection of his own for Jockey International, for which he and his wife Caroline already do commercials.
Jockey announced the Jockey Outdoors Collection by Luke Bryan, with the style and personality of Bryan stitched into every piece.
Luke noted in a press release, “When my friends at Jockey first brought this up, it was an easy yes for me. One, they are just a wonderful company with values that align with mine, and two, I have always been an advocate for the love of outdoors, so it was a no-brainer.”
He added, “Once I got my hands on the product and felt the quality, I became even more fired up for this to show up in the stores.”
The men’s collection features long sleeve woven, corduroy, and flannel shirts and shackets; a long-sleeve performance fishing shirt with vertical ventilation, rod holder tab on the left chest, and a hidden soft microfiber cloth for easy sunglass cleaning; long-sleeve henleys and crews; graphic tees; and convertible, utility, and flannel-lined pants.
Mark Fedyk, president and COO, Jockey said, “As an avid outdoorsman and already a Jockey brand ambassador, Luke was the perfect fit for this next step for Jockey, allowing us to step back to our roots, incorporate our base layer expertise and develop the Jockey Outdoors Collection, which we think will be a hit with our consumers. Luke was highly involved in the design and painstaking quality standards of the line. His attention to detail, demand for quality, and expectation of performance and comfort aligned perfectly with our brand pillars. The collection is designed where comfort starts – at your skin – building solutions from the inside-out for greater comfort and performance.”
Through the end of the calendar year 2022, Jockey will donate a portion of sales of the Jockey Outdoors Collection to support adoptive and foster families across the United States, a cause Jockey has championed since 2005 with the creation of the Jockey Being Family Foundation, Ltd.
Bryan posted to Instagram earlier this week, “IT’S HERE!! I can FINALLY share about my new collaboration I’ve been working on with @jockey – the Jockey Outdoors collection. The pieces we created to combine functionality and comfort. Whether you’re fishing, farming, or just grilling with the family – there’s something for everyone! #JockeyOutdoors #ThereIsOnlyOneJockey.”
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