After crucial discussions with Genting Berhad’s chairman and CEO, K.T. Lim, about financial and operational issues facing Resorts World, Murren eagerly took on the new role. He strengthened the leadership team by welcoming Alex Dixon as CEO and Peter Lavoie as CFO, bringing extensive Vegas experience to the table.

Murren’s plans for a significant expansion of Resorts World hope to increase development along the north Strip. The property sits next to the Convention Center, which could benefit from investments.

The strategy involves adding fresh entertainment spots to improve pedestrian circulation and build connections with the nearby Fontainebleau. Another angle for Murren is sustainable development for long-term growth.

Kirk Kerkorian, the former MGM chairman, mentored Murren, inspiring his community-focused vision to transform the Las Vegas Strip. Murren aspires to collaborate with other resorts, using an approach that relies on partnerships – the same winning mix that made T-Mobile Arena happen.

Before landing his new role, Murren led Nevada’s public-private response to COVID-19. His proven track record includes getting CityCenter off the ground, where Jason Aldean’s Kitchen + Bar flourishes. Murren caught up with Clark County Commissioner Jim Gibson at the restaurant’s opening, showing local leaders support the Strip’s expansion.

History points to what works. Twenty-five years ago, Circus Circus breathed new life into the south Strip by constructing Mandalay Bay along the south Strip. Now it’s the north end’s turn.