Delano Las Vegas Rebranding As W Las Vegas
The Delano Las Vegas will be rebranding as W Las Vegas. The change is expected to happen before the end of the year.
Marriott International and MGM Resorts made the announcement earlier this week. It goes to show that the relationship between the two remained strong after their collaboration started. Back in July of last year, Marriott and MGM announced an agreement that moved four of MGM’s Las Vegas properties into Marriott collections. It’s turning Marriott into a big player in Las Vegas, where it previously didn’t have a stronghold.
What’s Going On With The Delano Las Vegas?
Marriott CFO Leeny Oberg tells Forbes, “We’re thrilled to continue working with MGM to bring W Las Vegas to the legendary Las Vegas Strip. This agreement is a pivotal moment in our collaboration, which continues to expand hospitality and entertainment offerings for guests.” It makes sense that they seem to be focusing on Las Vegas! They aren’t just joining other resorts in town, but they seem to be standing out and rising above.
Forbes reports that Marriott says bookings are significantly outpacing anticipated projections, with hundreds of thousands of room nights booked. Marriott is currently the world’s largest hospitality company and has a stable of more than 30 brands. Forbes reports that it generated $24 billion in revenue in 2023 and this partnership with Las Vegas will be huge.
This change is important. A year ago, Marriott had nearly a dozen hotels in Las Vegas but none on the Strip. That’s where you want to be! That’s where all the action is. You’re missing out if you’re far from the Strip, where the people want to be and will be. They want to be right there where the action is. Having to take an Uber or ride-share to get to the Strip would be annoying and a good way to ruin a trip to Vegas. Now, there are more than a dozen hotels on Las Vegas Boulevard where Marriott’s loyalty club members can earn and redeem points, per Forbes. That includes the Bellagio Resort & Casino, MGM Grand Hotel & Casino, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino, along with the Cosmopolitan and Excalibur Hotel & Casino.
This relationship is still new but seems to be paying off already! It’s exciting to imagine what’s next. Whatever it is, it’s going to be big, and it’s going to be exciting!