SHEIN Unveils Glam Wedding Chapel At Fashion Show Mall
The mega online retailer SHEIN recently organized a pop-up event at Las Vegas’ Fashion Show Mall during Memorial Day Weekend called the SHEIN Love Chapel.
During the weekend, the area of Fashion Show Mall in between the Savage X Fenty and Urban Outfitters stores turned into an impromptu wedding chapel. On Saturday, couples gathered around the pop-up SHEIN Love Chapel to actually be married!
SHEIN Love Chapel: Couples Got Hitched At Fashion Show Mall
According to a press release from SHEIN, 30 couples were selected to be part of the experience.
“At the two-day activation, select couples will have the opportunity to get “Vegas-hitched” (though non-legally binding) officiated by “Love Is Blind” season one fan-favorites, Lauren Speed-Hamilton and Cameron Hamilton, in complimentary wedding attire sold on SHEIN,” the release states.
Couples had to register online in order to be part of the experience.
SHEIN Event Aimed To Promote Wedding Line, More
Along with the celebrity guests hosting the event and officiating the “ceremonies,” the pop-up event also featured a show that showcased party dresses, bridesmaid dresses, bridal gowns, sleepwear and more.
There were items from the inclusive sizing lines, and there were also bachelorette accessories and reception decorations on display, the press release states.
The Love Chapel took place on Saturday from 9 a.m. to 9 p.m. and on Sunday from 10 a.m. to 7 p.m.
SHEIN Pop-Up Events Takes Over Experience, Retail Space
SHEIN has been hosting pop-up events all over the country and across the globe.
Last year, SHEIN hosted another event at the Venetian Resort’s Grand Canal Shops. People flocked to attend this immersive and temporary shopping experience. There was also another pop-up event about two years ago at Resorts World Las Vegas, which was equally as popular.
These pop-up shopping experiences are often the perfect mixture of creating “quickness” and instant satisfaction that comes with online shopping. But, it’s also an experience that’s entertaining and provides us with the physical element that many of us still love when it comes to shopping.
