Post Malone x Stanley Collab Adds Something We’ve Never Seen Before
The Post Malone x Stanley collaboration is arguably the biggest, baddest, boldest celebrity collab in drinkware yet. And I’m here for it.
NASHVILLE, TENNESSEE – JULY 16: Post Malone performs onstage for Bud Light’s “A Night In Nashville” concert at Marathon Music Works on July 16, 2024 in Nashville, Tennessee. (Photo by Jason Kempin/Getty Images for Bud Light)
It’s here. And it’s fabulous. The Post Malone x Stanley collaboration is arguably the biggest, baddest, boldest celebrity collab in drinkware yet. And I'm here for it. Not only can you get the Posty version of Stanley's most popular products, but this collaboration brings us something we've never seen before ...
Partnerships are Key to Stanley's Success
Stanley has done an exceptional job of staying relevant in a crowded and ever-changing consumer landscape by mastering cultural relevance through smart collaborations and social listening. What was once a legacy brand known mostly for rugged thermoses favored by construction workers and campers has reinvented itself into a lifestyle powerhouse.
Celebrity Collaborations
Creating a buzz isn’t hard when you get a celebrity touting your gear. Stanley strategically partners with celebrities and influencers who help boost interest and sales. The recent collab with Post Malone is a prime example of fusing Stanley's outdoorsy roots with Posty’s laid-back, rugged style.
Going Viral on the Socials
Stanley’s products, especially the 40 oz Quencher, have gone viral multiple times. Credit can be given to Stanley’s aesthetic appeal and practical functionality. Viral TikToks from beauty influencers, fitness moms, and even nurses showing how their drinks stay cold for 24 hours turned these tumblers into status symbols.
Limited Editions & Hype Culture
Stanley uses “drop culture” tactics straight out of streetwear playbooks. That’s limited quantities, exclusive colors, and collabs that drive urgency and FOMO. Some sell out in minutes. Their recent Post Malone collab is already stirring resale buzz, with people flipping the tumblers on secondary markets for 2 - 3x the retail price.
Authentic Brand Evolution
Instead of a complete overhaul, Stanley expanded its identity. It didn’t abandon its utility heritage, it layered lifestyle, fashion, and fun on top of it. So whether you’re on a hike, in a spin class, or posting a “get ready with me” video, Stanley feels like it fits.
Stanley × Post Malone is more than merch; it's a lifestyle statement. These rugged and stylish pieces fit right into Posty's touring vibe while elevating Stanley's image among his biggest fans. And, for the first time, the brand is adding a Lunch Box and Classic Bottle set available as part of a special edition. There is also a tumbler, a flask, a tumbler pouch belt, and a stacking beer pint.
