Harvard to Feature WWE Case Study in Fall 2019 Course
WWE is heading to the Ivy League this fall as part of a course at Harvard Business School. Per WWE.com, Harvard’s “The Business of Entertainment, Media and Sports” will be taught…
LAS VEGAS, NV – JANUARY 08: WWE Chief Revenue and Marketing Officer Michelle Wilson speaks at a news conference announcing the WWE Network at the 2014 International CES at the Encore Theater at Wynn Las Vegas on January 8, 2014 in Las Vegas, Nevada. The network will launch on February 24, 2014 as the first-ever 24/7 streaming network, offering both scheduled programs and video on demand. The USD 9.99 per month subscription will include access to all 12 live WWE pay-per-view events each year. CES, the world’s largest annual consumer technology trade show, runs through January 10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. (Photo by Ethan Miller/Getty Images)
Ethan Miller/Getty ImagesWWE is heading to the Ivy League this fall as part of a course at Harvard Business School.
Per WWE.com, Harvard's "The Business of Entertainment, Media and Sports" will be taught by Anita Elberse and will feature a case study on WWE as well as Walt Disney Studios, NBCUniversal and Nike. There will also be a focus on notable personalities including former WWE Champion Dwayne “The Rock” Johnson, LeBron James and more.
WWE added, "The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent."
In other words: While this course sounds like all fun and games on the surface, it will certainly be challenging and provide for some interesting lessons for students. However, fingers crossed on any surprise potential appearances from major WWE figures. I mean, can you imagine sitting in class and then you hear this music out of nowhere?
Erica Banas is rock/classic rock news blogger that loves the smell of old vinyl in the morning.
